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McElroy: JMU to have beer sales at home this season

Beer to be sold in limited areas of Bridgeforth Stadium

Wes McElroy
May 24, 2019 - 8:55 am


Beer sales, especially at college venues aren't wildly popular amongst everyone.

Some prefer college events because there aren't beer sales unlike pro venues.

Well, times are a changing including in Harrisonburg.

The addition of beer sales is part of a wave of game-day enhancement's at JMU's Bridgeforth Stadium for the 2019 season. as stated in the school's press relase Thursday.

"Sales will be available when stadium gates open through the conclusion of the third quarter. Guests will have the opportunity to purchase two drinks per transaction, with a total of no more than four during one game. An arm-banding process will be implemented to control drink limits."

With college football down in attendance 7 of the past 8 years and coming off a 20 year low in 2018, AD's are trying to find new ways to get people in seats.

All sports, even the NFL, have been fighting the "in game vs at-home experience" since the recession over a decade ago.

A younger generation wants more than just "buying a ticket and enjoying the game."

If a fan is 21+years or older and is legally allow to purchase a beer, they should have that available.


Well, the simple thinking nowadays is---they can get a beer at home, why shouldn't the be able to get one here?

Also, for the non-beer drinking crowd, I am totally in favor of all teams and stadiums designating a "Family area" where no beer can be purchase or consumed.  Look around at some of these stadiums, there's enough empty seats to create discount section to bring a family with kids..